Key Success Factors and Strategies for Taiwan Cut Flowers Logistics Industry Development

[[abstract]]拜經濟成長之賜與國民所得的提昇，國內花卉產業日益蓬勃發展。然而台灣 花卉產業普遍以小農結構為主，規模效益不足，以致於運銷作業品質始終難以發 揮。面對WTO時代來臨，如何整合產業供應鏈成員間之物流作業職能，以建立優 質切花物流體系，已成為產業發展之重要課題。 為達成切花物流產業經營關鍵成它]素與策略之研究目標，本研究從總體環 境、產業環境與企業機能面切入，經由文獻探討與非正式產業諮詢，以蒐羅切花 物流產業成斥g營之相關影響因素。接著藉由問卷調查之統計分析，萃取出關鍵 成它]素，並透過變異數分析檢定各組群專家間認知上之差異。為促進切花物流 產業的發展，進一步結合Porter 一般化策略模式與關鍵成它]素形成策略矩陣， 據以發展切花物流產業經營之策略方案。此成它]素與因應策略關係透過層級程 序分析法（Analytic Hierarchy Process，AHP）進行專家問卷，以分析各因素構面 及策略方案之重要性程度。 研究結果顯示，依據重要性排序及級距差異特性萃取出，保鮮技術整合、優 良品種研發、產業基礎建設、儲運品質控管、標準化作業規範、供應鏈管理共識、 檢疫程序設備及市場開發能力等八項為切花物流產業經營之關鍵成它]素。在產 業重要構面之準則（Criteria）方面，經由AHP問卷分析結果，整體專家普遍認為 以保鮮技術設備與品種研發構面最為重要，物流產業經營之規範與共識及物流及 資訊設施之基礎建設次之。在因應方案重要性方面，依序以建構切花產銷資訊整 合平台、保鮮技術與設備機能之研發、作業流程標準化與品質認證等三項，列為 必須優先推動之關鍵因應方案。 本研究成果揭櫫台灣切花物流產業經營發展之關鍵成它]素，並推導具體之 策略因應方案，以提供農政單位或產業界進行資源規劃與施行，期使迅速發揮關 鍵效益，俾利於產業競爭力之提升與永續成長。[[abstract]]Due to economic development and GDP growth, domestic flower industry prospers accordingly. However, economy of scale cannot be achieved owing to inherent industry structure of small-size farmers. Hence, logistics quality and efficiency is also under-achieved. Facing challenges brought by WTO, it becomes an emergent and important issue to integrate logistics functions among supply chain members to build an excellent cut-flower logistics system. To derive key success factors and action tactics for Taiwan cut flower logistics industry, the study starts from industry analysis from dimensions of general environment, industry environment, and business functions. Through literature review and informal survey, potential success factors are derived. By stat ist ics analysis for the questionnaire survey, key success factors for the industry are identified. Variance analysis is conducted to check whether differences among each group of specialists exist. To facilitate successful development of cut-flower logistics industry, action tactics matrix is developed by combining views of Porter’s general strategy model and key success factors. Through Analytical Hierarchy Process by specialists, relative importance for each success factor dimension and each action tactics is derived. Research results show that integrated freshness preservation technology, new breeds development, infrastructure enhancement, logistics quality control, standard operating procedures, supply chain management initiative, quarantine procedures and equipment, and market creation are key success factors for the cut-flower logistics industry, according to their importance ranking. Through Analytic Hierarchy Process, “freshness preservation technology and breeds development” dimension is the most important factor dimension. Dimension of “standard operating procedure and information infrastructure” follows. AS for action tactics, construction of information platform, development of freshness preservation technology and equipment, setup of standard operating procedure and quality accreditation systems are the most urgent ones. v The study identifies key success factors for Taiwan cut-flowers logistics industry. Action tactics are also recognized. This information would be helpful for agricultural sectors in the government and cut-flower industry in their resource planning and execution to cultivate competitive advantages for the industry