Extrinsic and Intrinsic Motivations and Barriers to Knowledge Sharing in Virtual Community

[[abstract]]本研究使用四種因素分別是知識來源、知識情境、知識移轉、知識接收者來研究社群中妨礙有效知識分享之障礙是否影響個人知識分享意圖，且檢驗在社群中影響知識分享行為的個人內在與外在動機及外在動機對於內在動機的中介作用以及內在動機對於知識分享意圖的影響。本研究採用問卷調查法蒐集資料，並以結構方程模式(Structure Equation Model)進行分析。研究結果顯示名聲、獎勵對於訊息效果、控制效果有影響，而訊息效果與控制效果對於內在動機有正向影響。內在動機對於行為意圖有影響，包括分享障礙對於行為意圖也有影響。研究結果也顯示教育程度對於組織獎勵的控制效果與訊息效果有區別。[[abstract]]This paper uses communication viewpoint to investigatie which barriers impact effective knowledge sharing will influence individual knowledge sharing intention ,and investigate Cognitive Evaluation Theory between individual instrinsic motivation and extrinsic motivation ,and the effect of instrinsic motivation on knowledge sharing intention.The method adopted is structure euation model,and uses questionnaire survey.The result indicates reputation and reward have impact on control and infor mating feedback , these feedbacks impact instrinsic moti vation,and instrinsic impacts knowledge sharing inten tion,finally knowledge sharing barriers impact knowledge sharing intention.Post hoc also shows that effective effect distinct of degree of education between control effect and informating effect of organization reward