The Effect of the Blog、MSN Usage on the Interpersonal Interactions-A Social Network Theory Perspective

[[abstract]]本研究主要探討Blog或MSN使用者之人格特質、社會網絡程度對維持人際互動影響之比較。本研究採用「社會網絡理論」(Social Network Theory)作為本研究之理論基礎，並採用問卷調查法，利用優仕網所提供的網路問卷系統做為本研究發放問卷之平台。針對台灣地區有使用Blog或MSN之使用者作為研究對象，其使用期間超過3個月以上，並且以目前仍繼續使用之使用者為主，經由三階段有效問卷篩選，Blog部分共回收589份、MSN部分共回收655份有效問卷。資料分析方式則使用LISREL進行結構方程模式分析資料之結果，均傾向於支持本研究所提出之假說。本研究遂歸出四項研究發現：1.使用者之「人格特質」對「社會網絡」具有正向顯著之影響。2.使用者之「社會網絡」對「維持人際互動」具有正向顯著之影響。3.「人格特質」對「社會網絡」的影響，會因「溝通媒介品質」的不同，而有正向顯著的差異。4.「社會網絡」對「維持人際互動」的影響，會因「溝通滿足」的不同，而有正向顯著的差異。綜觀整體模型，本研究額外發現，MSN使用者之社會網絡程度會顯著大於Blog使用者，因此，本研究認為使用MSN之使用者會比使用Blog之使用者更容易維持人際互動。最後，根據研究結果提供Blog服務提供業者與MSN業者一些有效管理Blog或MSN系統營運之實務建議。[[abstract]]With the social network theory as the theoretical basis, the research aims to investigate the effect of the personal traits, social network and the extent of user satisfaction with computer-mediated communications after use on the maintenance of the interpersonal relationship. The investigation has been conducted on the Blog or MSN users in Taiwan by questionnaires. As the research is still in the stage of data collection, the expected research result is as below. First, users’ personal traits have a positive effect on the social network in Blog、MSN. Second, users’ social network presents a significant effect on the maintenance of the interpersonal relationship. Third, the personal traits effect on the social network due to communication quality of different, there are significant differences. Fourth, the social network effect on the interpersonal relationship due to communication satisfaction of different, there are significant differences. Finally, by taking a comprehensive view of the overall research models, the research shows that MSN users is perceived a higher degree of social network than Blog users, which infers that MSN users are prone to maintain the interrelationship more easily than Blog users