Exploring the impact of individual differences on IS Continuance

[[abstract]]在虛擬社群主要透過電腦為媒介來做交流的活動，然而為了要理解有哪些因素會影響到個人在持續使用社群的行為，本研究以「電子工程專輯論壇」為主要對象，此社群主要是以交換專業知識為主，因此對於在此社群成員來說知識是否能彼此分享是影響到個人是否有意願來持續使用，然而本研究引進不同「個別差異」像是動態個人差異（電腦自我效能和電腦焦慮）和靜態個人差異（在資訊科技中個人的創新特質）並以資訊系統持續使用模式為基礎，來探討個別差異是否會影響到個人的外部動機（感知績效）和內部動機（感知身份確認），進而提升持續使用意願。在台灣和中國研究結果顯示三種不同的個人特質均會影響個人使用的動機，並同時會進一步影響持續使用的意願，另外也發現滿意度也是影響持續使用的重要因素。[[abstract]]The computer is the main media for people to do the interactive activities with one of the other in such virtual community. However, in order to understand what key factors will mainly affect the individuals continue to use this media tooling. The research applies “Electronic Engineering Time Form” as the target participant of this community based on the exchange of professional knowledge. So the members of this community exchanging knowledge would affect the willingness of individuals to continue to use this virtual community. However, this study introduces a variety of “individual differences”, such as dynamic individual differences (Computer Self-Efficacy and Computer Anxiety), and static individual differences (Personal Innovativeness in Information Technology) and based on the Information Systems Continuance Use theory to explore whether individual differences affect the individual’s external motivation (Performance Expectations) and internal motivation (Perceived Individual Verification) and enhance the willingness of using the community. Results in Taiwan and China show that three different personal traits will influence the motivation of individuals, and further affect continued use of the willingness of the virtual community and also find that satisfaction is an important factor