Understanding the Continuance Intention of Job Seekers to Use Internet Job Websites:From The Resource Based View

[[abstract]]中文摘要 公民營人力銀行網站是由眾多求職者與企業及政府組織等機構徵才共同使用的就業互動媒合平台，在此就業市場情境之下，本研究經由資源基礎觀點和網路經濟體系新的資源獲取法則，探索人力銀行網站求職者的持續使用意圖‧同時也能更深入瞭解人力仲介網站業者經營策略和競爭優勢。藉由文獻探討，分別將互補性資產、人力資產、不易取代資產、獨特性資產、等專家學者理論作說明，引用資訊系統及電子商務能力闡述其服務型態。並以台南地區、高屏地區社會人士及在職進修為調查對象，共得有效問卷306 份，以結構方程模式(Structural Equation Model;SEM)為概念，使用統計軟體PLS( Partial Least Squares ,PLS)為工具做分析方法，驗證其信效度及構面結果分析，檢定整個研究架構模式之顯著性與各構面間之關係。根據資料分析結果發現，互補性資產、人力資產、不易取代資產、獨特性資產、與滿意度有顯著正向關係進而促使人力銀行網站求職者使用意圖，其次，以人口統計變數與使用型態變數對網站具有資產現況之差異分析。最後提出結論以及實務與學術研究上的建議。[[abstract]]Abstract The privately operated manpower bank website is the website where jobs opportunities are offered by the numerous enterprise organization and official organization to the job seekers. the research focuses on the relationship between the internet job websites and job market in term of the resource-base view and acquisition resource rule of network economy to explore the job seeker continuance intention in addition to strategy of internet job website management and the advantages of competition. This research states the service style which quotes the information system and electronic commerce ability from the literature discussion elaborating into following views: the Complementary Assets, the Human Assets, Non- substitutable Assets, Unique Assets and experts’ theories to do the explanation. The participants for this research are non-students and in-service students from Tainan, Kaoshiung and Pingtong. Total 306 effective questionnaires are gained the data by the Structural Equation Model and Partial Least Squares to analyze the effective of the questionnaire and results. According to the data, it is discovered there is a positive influence between the relationship of Satisfaction and Complementary Assets, Human Assets, Non-substitutable Assets and Unique Assets. Meanwhile, the result states that the internet job website promote job seekers’ willingness