Research of TV games industrial facts between Japan and Taiwan:Taiwan's role on supply chain and distributor system

[[abstract]]台日家用遊戲產業研究 ――產業供應鏈中台灣之角色與流通系統之探討―― 論文摘要 1990年代後半日本電子製造業因為生產成本居高不下，而失去了其產業的優勢地位。將研究開發部門保留於日本，生產則委由其他公司代工的模式也適用於家用主機產業。擁有高品質、快速的反應能力與價格優勢的台灣電子機器代工產業，成為遊戲機廠商委託生產製造的最佳選擇，也使得消費市場不大的台灣，意外的在家用遊戲產業中供應鏈中佔有重要的地位。 但是相對於電子代工產業舉足輕重的地位，台灣的家用遊戲產業卻面臨了許多問題。本論文對台灣家用遊戲流通產業進行分析檢討，建構出流通通路的基本模型，並與日本流通產業加以比較，進而從中找出台灣家用遊戲流通產業的問題點，並且嘗試提出解決方案。 在研究之後，具體及論如下： 1.經過市場調查，在日本有80.5%的消費者認為家用遊戲的銷售價格偏高。而台灣消費者平均的購買力約相當於日本消費者的30～48％，而將這樣的價格直接導入台灣流通市場，對台灣消費者而言是難以接受的價格。 2.相對於日本小賣業者擁有20～25％的利潤空間，台灣家用遊戲的小賣業者只有10～20％的利潤空間。 3.日本式的家用遊戲流通，即使是導入中古遊戲銷售，利潤依然相當薄弱。而導入日本式流通方式的台灣家用遊戲流通業，則發展出獨特的盜版經濟來補足相當於日本的中古遊戲銷售所得的利潤，以維持流通系統整體的收益能力。 4.由盤商兼營的大型店面以及連鎖式經營的遊戲專賣店，是現今台灣家用遊戲流通產業的主要通路，這可以說是日本式流通系統導入台灣發展之後的結果。 關鍵字：家用遊戲產業、家用遊戲流通、遊戲機代工、盜版經濟[[abstract]]Research of TV games industrial facts between Japan and Taiwan: Taiwan's role on supply chain and distributor system Paper abstracts Due to high cost of labor force at the end of year 80’s Japan lost their superior position as a manufacture base For this kind of situation there is a new thought into Japanese company’s mind They just put R&D department on their homeland in order to keep Research capability and let other factory to manufacture commodity for them High quality fast response in market and good value in price make Taiwanese electronic industry became one of the best choices for them And this makes Taiwan: a tiny market of video game became a very important part of its global supply chain But compare to Taiwan’s superior position at electronic product market our video game industry have face many problems This literature is try to focus on Taiwan’s video game marketing And try to model market behavior then compare it with Japan Then we might be able to point out problems of our video game marketing After carefully inspection and research here is my result: 1 There about 80 5% of Japanese consumer think price of video game are quite high since our average purchase capability are about 30~48% to Japanese’s Result is very simple to identify our consumer think It is a price that just could not be affordable 2 Compare to Japan’s end seller have profit about 20~25% the end seller in Taiwan have only 10~20% profit 3 Still very poor in profit thou there are used video gaming machine market in Japan market place For the Taiwanese they had development their unequal way to maintain profit They try to gain profit via selling pirate software 4 Taiwan’s main video game marketing place is control by chain store or huge department store which owned via whole seller This could consider as a result introduce Japan’s business style in Taiwan Keyword: Video game industry Video game machine Video game machinery OEM pirate softwar