The Evolutionary Process of LT Steel Company

[[abstract]]本研究以質性研究之田野調查方式探討LT鋼鐵公司企業演化過程及面對2008年金融風暴其因應策略。使用演化理論，資源基礎理論，做為理論依據的基礎，並採用個案研究法歸納與分析資料而形成演化過程。鋼鐵產業屬資本密集和技術密集產業，經營管理制度的績效，維持競爭優勢與永續經營發展是讓企業處於外在經營環境劇烈變化中還能持續維持成長的關鍵原因，根據研究觀察結果所得到以下的結論。 一、以低單價產品為主要銷售產品，擴大銷售通路，達到銷售獲利率最大化。 二、利用遭外部環境變化產生經營危機企業的廠房、設備、技術人員資源，降低固定資產投資與人員訓練成本。 三、尋求代工廠商，減少廠房與技術投資，可增加銷售產品類別及擴大銷售通路。 LT鋼鐵公司以低單價原料成本為主要銷售產品的銷售經營模式，低固定資產和人力資源訓練的投資，企業本身資源充分有效利用都能維持企業長期經營的競爭優勢，與原料供應商之互動關係、銷售通路的維持、資訊來源的速度與正確性，均是該企業核心競爭能力，通路的廣泛和穩定，建立企業競爭優勢，掌握市場脈動，選擇正確經營策略，才能讓企業繼續生存下去且繼續經營發展。[[abstract]]In this study qualitative research methods of field research study is used to explore the revolution process of LT steel company and the financial storm on 2008 to facing the coping strategies and the use of induction and the formation of the theoretical analysis and use of Evolution theory and Resource-based theory in case study method as the basis of theoretical basis Iron and steel industry is capital and technology intensive industries the performance management system to maintain a competitive advantage and sustainable development is to enable enterprises in the dramatic changes in the external business environment will continue to maintain growth in the key reasons based on the observations obtained by the following conclusions First the main selling products is the low-priced products expand sales channels to achieve maximum sales profitability Second change of the external environment has been created using the equipment technical and personnel resources of broke companies reduce investment in fixed assets and the costs of personnel training Third to find contract manufacturers to reduce the plant and technology investments costs increase sales of product categories and expand sales channels Studies have shown the business model of LT steel company the evolution of resource utilization and enterprise itself can maintain the competitive advantage of the long-term business with suppliers of raw materials of the interactive relationship between the maintenance of sales channels sources of information speed and accuracy is the enterprise's core competitiveness。 Keep enterprise's managing the key value of low fixed cost investment amount grasp the raw materials of low price and sell the key ability of the thorough fare and establish an indisputable advantage of enterprises the changes of the market choosing the right business strategy companies keeping continue their operation and growt