The study on key factors of the retailer implementing CPFR model from a case study - the Fuzzy AHP Analysis

[[abstract]]台灣綜合商品零售業發展至今已相當成熟，現今的消費市場已由「製造商導向」、「零售商導向」進入「消費者導向」的時代，所以如何滿足消費者購物需求之轉變已成零售通路商經營管理上的一個重要課題，除了提供提供產品或服務的差異化及個性化滿足消費者需求外，零售通路商也開始導入CPFR模式與供應商進行協同管理以期提升顧客滿意度。 本文將以零售通路商A公司導入 CPFR模式為探討之主題研究A公司如何透過建置門市層級的協同規劃預測補貨CPFR營運模式以降低販促商品及新品銷售量預估誤差、減少販促商品及新品供不應求時無法及時補貨之缺貨問題，並應用Fuzzy AHP方法針對參與零售通路導入CPFR之專家群訪談分析導入影響因素；最後，提出對零售通路導入CPFR的建議，希望本研究對欲導入CPFR之零售通路有一定程度的參考價值。[[abstract]]The retailers in Taiwan had developed very well the retailing market become to consumer-oriented from manufacture-oriented It is an important topic for the management of the retail that how to satisfy the change of the consumer’s need This paper discussed the case of company A implemented CPFR model first and trigger the motivation of study Then a three hierachical factors implemented CPFR is tabled by reviewing the literatures Therefore the Fuzzy AHP is utilized to obtain the weights of each factor for further analyzing their importance Finally this paper proposed suggestions to those retailers which want to implement CPFR mode