International Competitiveness Evaluation Model for Taiwan Sputtering Target Industry

[[abstract]]台灣靶材產業是屬於市場之後進入者，但受下游相關產業群聚與拉拔效應之影響，而快速成為全球薄膜濺鍍靶材最大生產製造區域之一。近年來隨著薄膜技術與薄膜材料被廣泛運用在各種不同領域之新高科技產業，及全球光電產業高度蓬勃發展與能源產業之興起，更增加了濺鍍靶材之需求與潛在商機，因此在面對全球化、自由化的競爭下，如何提升台灣靶材產業國際競爭力，是值得深入探討的問題。 由於國內靶材產業相關競爭力之研究甚少，因此本研究經由資料之蒐集，瞭解台灣靶材產業發展現況、特性與結構，透過Porter（1990）鑽石模型及相關文獻探討推論出影響台灣靶材產業國際競爭力之要素構面與因子及要素間之相互影響關係，並依所建構之要素網絡層級架構模型，運用分析網絡程序法（ANP）進行成對比較，依權重排序出關鍵構面與因子，為台灣靶材產業建構一套完整的國際競爭力與國際化發展之評估準則。 研究結果顯示，影響台灣薄膜濺鍍靶材產業國際競爭力最重要之構面為生產要素，其次為企業競爭策略及需求條件等三項關鍵構面。最重要之因子依序為生產要素構面下的天然礦產取得資源，企業競爭策略構面下的產品差異化、創新能力及快速回應能力，以及需求條件構面下的母國市場成長需求及國際市場成長需求等六項關鍵評估準則。此研究結果，提供此產業決策者在建構台灣靶材產業國際競爭力與國際化發展之決策依據及政府制定產業政策之參考。[[abstract]]Firms in Taiwan enter the market of sputtering target manufacturing later than those in Western countries Taiwanese firms are industry followers; however Taiwan still become one of the most important production area in the world because the firms benefit greatly from the cluster and drawing effects created by relevant industries In recent years demand of sputtering targets and spirals due to the membrane technology and materials have been extensively used in all kind of high-tech industries and the global optoelectronics industry develops quickly and successfully and the energy industry is rising How to improve the international competitiveness of Taiwan target industry in the face of global and free competition is the task of top priority Because there is very few research regarding industry's relevant competitiveness of domestic targets so this study is going to understand Taiwan target industry development status characteristic and structure via data collection Through Porter (1990) Diamond model and relevant literature to explore and study the influences of relationship between key elements and factors constructed Taiwan target industry international competitiveness Moreover using Analytic Network Process (ANP) to compare in pairs according to the structural models of network level of key element constructed built Rank the key structures and factors by the weight to build up completed evaluation criteria of international competitiveness and globalization development for Taiwan target industry The result of this study reveals that the most important construct which influenced the international competitiveness for Taiwan membrane sputtering target industry is the production factor The next is enterprise competitive strategy and demand condition These are three key constructs The most important factors in order are obtaining resources of natural mineral under the construct of production factor product differentiation innovation capability and quick response capability under the construct of enterprise competition strategy and home country market growth demand and international market growth demand under the construct of demand condition There are 6 key evaluation criteria The result of this research provides industry decision makers references to build up international competitiveness and globalization development and government a basis to establish industry strategy for Taiwan target industr