Celebrity and power : fame in contemporary culture

Through a new introduction for this edition, Marshall investigates the viewing public\u27s desire to associate with celebrity and addresses the explosion of instant access to celebrity culture, bringing famous people and their admireres closer than ever before.  He explores the concept of the new public intimacy: a product of social media in which celebrities from lady Gaga to Barack Obama are expected to continuously campaing for audiences in new ways. The new introduction also details the development of celebrity studies and the need for research into the construction of persona in contemporary culture as the dimension of publicizing the self has expanded through online culture