This paper argues that in addition to the familiar approach using formal contexts, there is now a need in artificial intelligence to study contexts as social constructs. As a successful example of the latter approach, I draw attention to `interpretation' (in the sense of literary theory), viz. the reconstruction of intended meaning of a literary text that takes into account the context in which the author assumed the reader would place the text. An important contribution here comes from Wendell Harris, enumerating the seven crucial dimensions of context: knowledge of reality, knowledge of language, and the authorial, generic, collective, specific, and textual dimensions. Finally, two recent approaches to interpretation, due to Jon Barwise a...