Add to ORKGThese days advertorials, microsites, social networks, blogging and viral videos are just some manifestations of promoting libraries. E-marketing brings opportunities for libraries to connect whith their target groups. Different publications show how library users are esenciatially digital citizens and with e-marketing it is possible to connect with the users in their own natural habitat. It is also allows spreading a message with a lower cost than other strategies
The aim of this thesis is to investigate how librarians view marketing of the library using social m...
Now, Social media is a part of our life cycle and has become a very effective tool for communication...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
These days advertorials, microsites, social networks, blogging and viral videos are just some manife...
Library profession is experiencing rapid change and many factors are reshaping the function of libra...
In last few years marketing become one of the key processes in libraries. Marketing is used as an ef...
The aim of this thesis is to investigate how libraries market themselves in social media and why the...
The paper focuses on advantages of using viral marketing technology in advertising activities of lib...
Previously, the effectiveness of traditional forms of communication and marketing were adequate in l...
Libraries own many valuable holdings and collections that have great potential to attract public int...
In our thesis we investigate how public libraries are working with external marketing via social med...
Purpose – The purpose of this paper is to report research into the marketing and promotion of e-book...
To meet the ever-increasing demands of users for information and make the process self sustainable i...
This paper presents how libraries market their products and services by using social media/networks ...
The developments in Web technology are creating more friendly, social, and fun environments for retr...
The aim of this thesis is to investigate how librarians view marketing of the library using social m...
Now, Social media is a part of our life cycle and has become a very effective tool for communication...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...
These days advertorials, microsites, social networks, blogging and viral videos are just some manife...
Library profession is experiencing rapid change and many factors are reshaping the function of libra...
In last few years marketing become one of the key processes in libraries. Marketing is used as an ef...
The aim of this thesis is to investigate how libraries market themselves in social media and why the...
The paper focuses on advantages of using viral marketing technology in advertising activities of lib...
Previously, the effectiveness of traditional forms of communication and marketing were adequate in l...
Libraries own many valuable holdings and collections that have great potential to attract public int...
In our thesis we investigate how public libraries are working with external marketing via social med...
Purpose – The purpose of this paper is to report research into the marketing and promotion of e-book...
To meet the ever-increasing demands of users for information and make the process self sustainable i...
This paper presents how libraries market their products and services by using social media/networks ...
The developments in Web technology are creating more friendly, social, and fun environments for retr...
The aim of this thesis is to investigate how librarians view marketing of the library using social m...
Now, Social media is a part of our life cycle and has become a very effective tool for communication...
In this paper, the author examines the importance of digital marketing in libraries across the Unite...