Análisis de contenido de la publicidad radiofónica en España

The current article develops an content analysis of radio advertising in Spanish radio applying a factorial analysis of correspondences over variables such as the radio station type, the time slot and the category of the advertised product,with the aim of going more deeply into the dependency relations which take place among them, transferring these variables to the geometrical plane to be interpreted. There are two starting elements, in the first place the textual corpus derived from a representative sample of radio spots and, secondly, the table of contingency which characterizes all the advertisements which make up that sample. The results demonstrate the limitations of the radio advertising discourse where the same terms and characteristic segments to advertise all kinds of product are used