Comunicación institucional y agregadores de noticias: El caso de la Universidad de Granada

The steady and rapid growth of Internet content, it is increasingly the use of tools to manage and easy reference. One of these instruments are so-called "news aggregators", essential for media dissemination and facilitating access to content through subscriptions to all types of providers. These aggregators include Google News, Bing News and Yahoo! News; all of them declare that they are able to capture and index immediately generated by hundreds of media news available online. Furthermore, institutions of higher education and research have increasingly need to disseminate their activities and results between the non-specialist audiences, reaching a high media visibility. Also, the university branding or sale of the brand, each becoming more responsive in these institutions to continually adapt to the demands of society. The Internet presence of these institutions and the dissemination of its results through the tools available, is considered a key factor to achieve these goals. In this communication the empirical analysis of coverage by the three aggregators mentioned, with reference to news about the University of Granada published in media worldwide is proposed. For this purpose they were collected during the month of June 2010 news broadcast by Canal UGR (http://canalugr.es/), the resource portal communication and information from the University of Granada. -A subsequently attempted to recover these news a- through three aggregators, in order to check the presence or absence of each of them and, in turn, determine the performance of the media. The results show that none of the three aggregators covers 100% of the published news collected by Canal-the UGR-. Google News is approximated with a fairly high percentage (over 85%) while Bing News and Yahoo! News stay quite a distance not exceeding 20%. These results are given both by counting individual news as when the count is carried out by means. In this sense, Google News returns to stand out from the three aggregators to have representation from more than 90% of the media, while Bing News is home to 32% and Yahoo! News only 17%. The study suggests that Google News coverage is substantially greater than that of the other aggregators, both with regard to recovery and to the news media representation