Implicit Effects of Religious Priming on Prejudice and Prosocial Behavior

Color poster with text, tables, and graphs.The purpose of this study was to find out if priming religious concepts will result in higher rates of donation to the minority organization among nonbelievers, but lower levels of donation among believers. We predict that priming with secular concepts, compared to control concepts, will result in higher rates of donation among both believers and non-believers. Regardless of priming, we also anticipate non-believers to donate more than believers. Additionally, we will evaluate religious orientation and empathy as potential correlates.University of Wisconsin--Eau Claire Office of Research and Sponsored Programs