Social Media: How a University\u27s Student Organizations Communicate with Students

This thesis explored the use of social media at one Midwestern University to understand how student organizations used social media to communicate with students. Through a review of existing research, it was found that past research has focused on how institutions used social media. No studies were identified that examined student organizations\u27 use specifically. The research sought to understand if social media was used to engage more students on campus. The research is important to understanding strategies to increase student engagement. Data were collected using an online survey that was sent to presidents of student organizations (designed to understand if and how the organizations used social media). Findings indicated the types of social media used, who the student organizations communicated with, how the different social media platforms were used, and reasons for not using the various social media platforms. Advisor: Marilyn Grad