Crowdfunding as a source of financing for radio and audio content in Spain

The current crisis in traditional models of funding, the new role being played by audiences and the development of digital networks have transformed the production, distribution and consumption of cultural products including radio and audio content. Changing the conventional model of risk and investment, crowdfunding involves listeners in the dissemination and funding of different projects. This paper analyses the viability and sustainability of such funding by looking at different projects related to radio content carried out in Spain in recent years