It is commonly accepted that general relativity is the only solution to the consistency problem that appears when trying to build a theory of interacting gravitons (massless spin-2 particles). Padmanabhan’s 2008 thought-provoking analysis raised some concerns that are having resonance in the community. In this paper we present the self-coupling problem in detail and explicitly solve the infinite-iterations scheme associated with it for the simplest theory of a graviton field, which corresponds to an irreducible spin-2 representation of the Poincaré group. We make explicit the nonuniqueness problem by finding an entire family of solutions to the self-coupling problem. Then we show that the only resulting theory which implements a deformatio...