The purpose of this book is to thoroughly prepare the reader for applied research in clustering. Cluster analysis comprises a class of statistical techniques for classifying multivariate data into groups or clusters based on their similar features. Clustering is nowadays widely used in several domains of research, such as social sciences, psychology, and marketing, highlighting its multidisciplinary nature. This book provides an accessible and comprehensive introduction to clustering and offers practical guidelines for applying clustering tools by carefully chosen real-life datasets and extensive data analyses. The procedures addressed in this book include traditional hard clustering methods and up-to-date developments in soft clustering. A...