In search of a better world in the Swiss Alps ::lifestyle migration, quality of life, and gentrification

This chapter proposes to overcome the common belief on living in the mountains while analysing the recent phenomenon of lifestyle migration to the Swiss Alps. Indeed, ‘for the past few years, the term “lifestyle migration” has been used to refer to an increasing number of people who take the decision to migrate based on their belief that there is a more fulfilling way of life available to them elsewhere’. That is the case of the Alpine region that became, over the course of thirty years, a privileged place to dwell