PENGARUH LABEL HALAL DAN SELEBRITI ENDORSER TERHADAP NIAT BELI (Studi pada Mahasiswa Konsumen Wardah di Universitas Muhammadiyah Malang)

This research aims to analyse the influence of variables of halal label and celebrity endorser on the intention of purcashing consumer students Wardah cosmetics at the University of Muhammadiyah Malang. Samples used amounted to 100 taken with a snowball sampling technique. Data is obtained by spreading the questionnaire to the respondent via Google form. The Data obtained is then processed using multiple linear regression analyses and t-test to determine the influence of halal labels and celebrities endorsers on purchase intentions. The results of this study showed halal label variables and celebrities endorsers positively and significantly towards the consumers ' purchase intention