The relationship between social orientation and organizational commitment

In today rapidly changing business environment committed workers are indispensable for companies to stay in competition. Identification of factors that support the commitment represents an advantage for organizations. Research so far has put great emphasis on job-specific factors, but this article has the focus on personal factors like social orientation. With regard to social orientation, science distinct individualistic people who are less binding as a result of positive or negative reasons, and collectivists, who become committed more easily because of positive reasons like they love to be part of the team, or negatives like they have a fear that they might lose their important relationships. In this article we use our own results of testing to confirm that collectivists become committed more ja positive or negative reasons than other