Fast and furious film-making: Emerging hybrid online-TV production practices in Australia

This study reveals distinctive new forms of screen industry convergence with deep implications for creators themselves and the screen industry in general. It is the first longitudinal study of veteran YouTubers and established TV producers making highly popular serial narrative web-series together, and it shows the professional outcomes from this rapprochement. Fourteen teams from the Google/Screen Australia initiative Skip Ahead and three teams of professional writer-producers were tracked as they launched web-series on YouTube. This study showed the majority of teams parlayed highly viewed web-series into license deals with digital broadcasters and online streamers, and thus potentially sustainable careers