Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited by relying on cognitive behavioural theories rooted in the 1970s, which have proved to have little bearing on actual behaviour. This paper interrogates why marketing is failing to address the challenge of sustainability, and identifies alternative approaches. Design/methodology: The constraint in theoretical development contextualises the problem, followed by a focus on four key themes to promote theory development: developing sustainable people; models of alternative consumption; building towards sustainable marketplace...
A growing area of marketing research has surfaced in the past 20 years at the nexus of marketing and...
Current marketing practices promote goods and services irrespective as to what their impacts on the ...
Some researchers insist that sustainability should be represented as a continuous quest, doubting th...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Abstract Purpose Seeking ways towards a sustainable future is the most dominant socio-political chal...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Contemporary research on sustainability is fragmented between multiple disciplines and areas, with o...
This article takes stock of sustainability research in marketing and argues for developing a Strong ...
Sustainable marketing research has made great efforts in exploring ways to integrate customers’ soci...
This article examines how sustainable marketing could be achieved through the contribution of three ...
'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. Th...
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Susta...
This article examines how sustainable marketing could be achieved through the contribution of three ...
This article examines how sustainable marketing could be achieved through the contribution of three ...
A growing area of marketing research has surfaced in the past 20 years at the nexus of marketing and...
Current marketing practices promote goods and services irrespective as to what their impacts on the ...
Some researchers insist that sustainability should be represented as a continuous quest, doubting th...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Abstract Purpose Seeking ways towards a sustainable future is the most dominant socio-political chal...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Contemporary research on sustainability is fragmented between multiple disciplines and areas, with o...
This article takes stock of sustainability research in marketing and argues for developing a Strong ...
Sustainable marketing research has made great efforts in exploring ways to integrate customers’ soci...
This article examines how sustainable marketing could be achieved through the contribution of three ...
'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. Th...
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Susta...
This article examines how sustainable marketing could be achieved through the contribution of three ...
This article examines how sustainable marketing could be achieved through the contribution of three ...
A growing area of marketing research has surfaced in the past 20 years at the nexus of marketing and...
Current marketing practices promote goods and services irrespective as to what their impacts on the ...
Some researchers insist that sustainability should be represented as a continuous quest, doubting th...