Renovation of the corporate visual identity of Portal Inženiring d.o.o.

Portal je majhno družinsko podjetje s sedežem v Kopru. Ukvarjajo se z lastno proizvodnjo aluminijastih oken, polken, notranjih in vhodnih vrat ter vetrolovov. Njihova glavna prepoznavnost je aluminij. Diplomsko delo predstavlja prenovo celostne grafične podobe omenjenega podjetja. V teoretičnem delu najprej definiramo, kaj predstavlja celostna grafična podoba podjetja, in opredelimo njene ključne elemente. Podoba je sestavljena iz logotipa, barve in tipografije. Nato opišemo še ostale elemente celostne grafične podobe, poslovne tiskovine (vizitko, dopisni list, račun, ovojnico), tiskane oglase (plakat, letak, katalog, brošuro, prospekt) in spletno oglaševanje (spletno stran, družbena omrežja, spletno oglaševanje). V eksperimentalnem delu najprej opišemo podjetje, katerega grafično podobo prenavljamo, in predstavimo analizo sedanje celostne podobe s komunikacijskimi kanali. Analizirali smo še dve konkurenčni podjetji, in sicer Jelovico in PVC Nagode. Ocenili smo njune dobre in slabe primere CGP – dobre smo poskušali uporabiti pri prenovi, slabe pa ovrgli. Po analizi konkurence smo se lotili prenove, pri čemer smo najprej izdelali logotip. Barvo smo pustili enako, po želji naročnika smo spremenili le odtenek. Ko smo s prenovo logotipa zaključili, smo se lotili prenove vizitke, ovojnice, dopisnega lista in računa. Izdelali smo tudi zasnovo delovnih majic in primer objave na Facebooku.Portal is a small family company situated in Koper, Slovenia. They manufacture aluminium windows, shutters as well as internal and external doors. Their main feature is the use of aluminium. This thesis is a complete remodel of the corporate identity of the aforementioned company. In the theoretical part, we first defined what corporate identity is and explained its key elements. We found that a corporate identity is composed primarily of the logo, colour and typography. Moving forward, we described the other elements of a corporate identity, the printed matters (business card, mailing list, invoice, envelope), printed advertising (poster, leaflet, catalogue, brochure) as well as online advertising (web page, social media, web adverts). Following is the experimental part. Firstly, we described the company for which we conducted the remodel and analysed the current corporate identity as well as their communication channels. We also analysed two rival companies Jelovica and PVC Nagode. We evaluated their corporate identities and attempted to apply what we had learned to our own project. Next, we began with the remodel, specifically with the logo. Working off of the current square logo, we changed the typography to make it more fitting. We left the base colour as is and only altered the shade as per the wishes of the customer. When we finalised the logo, we moved on to remodelling the business card, the mailing list and the invoice. Finally, we also designed a company shirt and created an example of a Facebook social media post