Asset pricing models such as the CAPM calls for the estimation of beta as a measure of the systematic risk. Using historical betas as an input to portfolio analysis requires the assumption of beta stationarity. The existing literature on beta dynamics suggest a somewhat high dispersion of the beta persistence across stocks. In previously unexplored territory, this study aims to investigate factors associated with the degree of beta persistence. By using a sample of 237 U.S. stocks with daily returns observed over the period 1984 to 2015, yearly stock betas were estimated using a GARCH / Maximum Likelihood framework. Autocorrelation properties of these beta series was then crosssectionally regressed on five hypothesized determining variables...