Hantering av ortsprismetoden utifrån värdepåverkande faktorer hos bostadsrätter : En kvalitativ studie baserad på fastighetsmäklares preferenser

There is not a single object in the world that resembles another object, which is both the delight and the complexity of the residential apartments market. Residential apartments are unique in their kind and possess particular attributes that influence their market values. The comparison method, which is one of the most common methods of residence valuation, is based on previously sold objects with similar characteristics and attributes. One obstacle with the method is that, it is often lacking information about the characteristics and attributes of the comparison objects that may have affected their market values. Residence valuation is a central part of a real estate agents’ profession, but unfortunately, the problems regarding the comparison method have led to an increased risk of incorrect valuations and dissatisfied customers. Customer satisfaction is essential for the professional role, which clarifies the importance of this study. The study examines how real estate agents use the comparison method based on value-affecting factors to maintain customer satisfaction. The empiricism in this paper has been developed through a qualitative method where interviews have been held with real estate agents around Karlstad municipality. In the empirical study, it was found that all respondents experienced some problems with residence valuation through the comparison method, since there is no relevant information about the comparative residential apartments value-affecting. However, the respondents do not feel that the final price in relation to the assessed market value outweighs the real estate agents service work regarding customer satisfaction. The information from the empirical data is linked to the theory in the essay analysis chapter, to elucidate their similarities and differences. The empirical fact presents that the respondents views on the problem of the comparison method are in accordance with the theory. However, their views on what creates customer satisfaction are not consistent with the theory. The theory says that the final price, in comparison with the assessed market value, outweighs the work done by the real estate agent during the process, which the empiricism contradicts. Our conclusion is that there is a certain problem when valuing residential apartments through the comparison method in the form of insufficient information about the comparison objects, which each real estate agent manages in different ways to avoid incorrect valuations. However, should an error evaluation occur, customer satisfaction can still be maintained if the real estate agent does a good service job.