Chování spotřebitelů na trhu s alkoholickými nápoji a tabákem a důsledky jejich spotřeby na státní rozpočet

Diploma thesis deals with consumer behaviour on alcohol beverages and tobacco products market. Literature review contains opinions of authors on consumer behaviour and instruments of government policy used for reduction of alcohol and tobacco consumption. Within own work analysis of secondary data related to consumption of alcohol beverages and tobacco is performed, moreover state incomes and expenditures related to alcohol and tobacco consumption are calculated. Based on comparison of state incomes and expenditures are subsenquently formulated drafts of recommendations leading to consumption reduction