Súčasné preferencie mladých ľudí v cestovnom ruchu zo Slovenska

This thesis deals with the issue of current preferences of young Slovak people in tourism. Its main objective is to find out which forms of tourism they prefer. This objective also contains a sub-objective which aims to define the factors influencing their choice of a form of tourism. Subsequently, an online questionnaire survey is evaluated on the basis of the theoretical knowledge presented in this bachelor´s thesis. It focuses on preferred forms of tourism, specific forms of tourism, means of travelling, and factors that influence young people. The analysis of individual results has revealed that young people prefer sightseeing and experience-based tourism. As for the specific forms, most of them have participated in the dark tourism. A specific product design and recommendations that can serve as an inspiration for a more effective targeting of the given age group are presented in the final part of the thesis