Loajalita návštěvníka lázeňských destinací

Staňková, A. The loyalty of visitor in the spa destination. Bachelor thesis. Brno: Mendel University in Brno, 2017. The thesis focuses on the loyalty of visitors in the spa destinations. The aim of the thesis is to identify the factors of quality that influence the visitor's loyalty and to discover the differences between satisfaction and loyalty in different segments of customers. Based on the outcomes of the questionnaire survey are made some recommendations for in-creasing the visitor's loyalty and satisfaction