Klamavé označování zboží a služeb v obchodní činnosti

Řeháčková. V. Misleading marking of goods and services in trade business. Bachelor thesis. Brno: Mendel university in Brno, 2017. The bachelor thesis is about unfair competition focused on misleading marking of goods and services. In the literary review is described current law regulation of unfair competiton including the law regulation of EU. In the practic part are analyzed individual cases of misleading marking of goods and services. The thesis contains also suggestions for customers and competitors, how to effectivly defend and prevent against misleading marking. Within the discussion are evaluated detected facts and economic impacts