Faktory ovlivňující výběr destinace pro dovolenou u věkové kategorie 18 - 25 let

Zarivna, M. Factors influencing the choice of a holiday destination for the 18-25 age group. Bachelor thesis. Brno: Mendel University in Brno, 2017. The aim of the bachelor thesis is to find out the factors that play a significant role in the selection of a holiday destination for the 18-25 age group. The first part of the bachelor thesis is devoted to the literary research, that includes an overview of the existing knowledge of advertising, psychology of advertising, marketing, consumer and customer behaviour, tourism, lifestyle and life satisfaction of young people. The second part of the bachelor thesis is devoted to the own research, that is carried out in cooperation with the concrete travel agency Čedok a.s. and focused on analyzing of needs of their current and potential customers of the 18-25 age while choosing a holiday destination. Based on the obtained results, recommendations will be given to the travel agency Čedok a.s. for improving marketing of the company