Návrh komunikačního mixu pro Bibby Financial Services, a.s.

The bachelor thesis deals with the analysis of the current state of marketing and communication mix in Bibby Financial Services, a.s. and suggestions for possible improvements in communication. The theoretical part describes marketing issues from a general point of view. This is followed by a practical part where the current state of marketing communication is analysed and proposals are made for increasing the efficiency of current channels and involving new ones