Vplyv internetovej reklamy českých a slovenských mobilných operátorov na spotrebiteľa

The thesis deals with the perception of internet advertising of mobile operators by consumers in the Czech and Slovak Republic. The aim of the thesis is to bring the recommendations regarding the usage of internet advertising tools for the major mobile operators. Online advertising is mainly compared with TV advertising due to the dominance of this type of promotion in the environment of mobile operators. In order to achieve the goal of the thesis, the qualitative research by interviews will be carried out as well as the quantitative research through a questionnaire survey