Marktetingová kampaň firmy GO! ski & board school

Mitáčková, K. Marketing campaign of the firm Go! ski & board school. Bachelor thesis. Brno: Mendel University, 2017. This bachelor thesis deals with the design of marketing strategy and campaign for the firm Go! ski & board school. Based on the business environmental analysis and quantitative marketing research was proposed suitable marketing strategy including internet marketing campaign aimed at acquiring new customers and maintaining existing customers