Add to ORKGJahoda, J. Kofola ČeskoSlovensko, a.s., Fundamental analysis. Diploma thesis. Mendel university in Brno, 2017. Diploma thesis deals with the buy-side fundamental analysis of the publicly traded company. The analysis is followed by a top-down approach. First, macroeconomic factors that affect the intrinsic value of the stock are analyzed. Then industry and company factors are analyzed. The result of the thesis is the determination of the intrinsic value of the stock and its comparison with the current market price on the stock exchange. Further, the verification of the underpricing that occurred at the primary issue of the stocks on the stock market. Subsequently, there is made the investment recommendation with an annual horizon