Návrh vhodných strategií pro podnik

Prokop O. Design of appropriate strategies for a company. Bachelor thesis. Brno: Mendel University, 2017. Bachelor thesis deals with design of appropriate strategies for a company, which operates on the Czech market. Bachelor thesis is divided to two parts. The first part is theoretical and based on professional literature. The second part is practical and deals with analysis of the external and internal environment. This thesis includes PEST analysis, Porter´s five forces analysis, Porter´s value chain, financial analysis and SWOT analysis. Conclusion contains developed strategies, which should contribute to company´s progress. For example organization of a children´s camp, building a salt cave, establishment of bonus program or cooperation with sports teams