Návrh zavedení systému strategického řízení Balanced Scorecard do vybraného podniku

The diploma thesis is focused on the proposal of the system of strategic management according to Balanced Scorecard method to the selected company. The theoretical part of the thesis focuses on strategic and financial analysis and Balanced Scorecard methodology. In the practical part of the thesis, strategic and financial analysis is carried out, including the processing of the questionnaire survey. On this basis, business objectives, including their benchmarks and target values, are set. Furthermore, a strategic map is drawn up to determine the strategic links between the individual objectives. Strategic actions are also identified to lead to strategic targets. At the end, the cost of implementing the Balanced Scorecard method is calculated, a timeline of creation a baseline framework is proposed and a model scenario of implementation for similar enterprises in the sector are derived