Inovace marketingového plánu nábytkářského podniku

The thesis deals with the problems of marketing planning in selected furniture company INTERIA Znojmo s.r.o The chosen problem was solved taking into account the theoretical part of the thesis, which defines the terms: marketing planning, marketing environment, marketing information and strategic planning. Knowledge is applied in the practical part, when describing INTERIA Znojmo s.r.o. and defining its relationship with the Svéráz brand. An~environment of the company is analyzed with strengths, weaknesses, opportunities and threats derived. An innovative marketing plan is created for the selected period, part of which, according to pre-established time schedules, is implemented in the company. The control elements that are used in the partial evaluation of the innovated marketing plan are also set out