Logistické procesy řezaných květin z Keni do EU a vliv květinářského průmyslu na tamní regionální rozvoj

This bachelor´s thesis analyses logistic processes of cut flowers from Kenya to EU. Primary goal is to suggest a change of production and processes of logistic chain with this good and evaluate negative impacts which are embedded with contamination and extraction of water from the Naivasha lake. First part of this thesis contains theoretical research in which is briefly introduced theory of logistics, flower industry, price creation for products, issues concerning pesticides and theory focusing on water footprint and virtual water which is highly connected to the export of cut flowers. Kenyan cut flower industry is being analysed in the second part of this thesis as well as logistic processes of cut flowers to EU. Last chapter is suggesting part where are highlited suggestions, the-ories and precautions that might lead to the improvement of conditions in cut flower industry not only for kenyan population but also for decreasing environmental impacts which are directly linked to cut flower industr