Právní aspekty propagace zboží a služeb na internetu

This bachelor thesis deals with the possibilities of promotion of goods and services on the internet and legal aspects of this promotion. First, there will be an overview of online marketing tools, I will describe terms such as search engine marketing, PPC advertising, SEO, content marketing, direct marketing, word-of-mouth marketing, banner advertising and more. Further, the legislation on advertising regulation will be summarized. The theoretical knowledge will then be applied in developing an online marketing strategy for Nasyp si zero waste shop