Cenová politika podniku zabývajícího se výrobou potrubních armatur

The diploma thesis is focuses on Pricing policy of enterprise producing pipe fittings. The main goal of the thesis was to formulate recommendations on pricing policy by the company VAG s.r.o., one of the most important companies operating on the Czech market in connection with the analysis of the market environment. The theoretical part of the thesis described market structures in general, water management, methods of selected analyses – Porter analysis of five driving forces and SWOT analyses, types of pricing policy, cost and calculations. The practical part contains an analysis of the market environment of the water industry in the Czech Republic, price calculations for selected types of products and sales vol-umes of the selected company. In conclusion of the thesis are described sugges-tions and recommendations for possible pricing policy