Nákupní chování spotřebitelů na trhu se zeleninou v České republice

STEHNOVÁ, N., Shopping behaviour of consumers on the vegetable market in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2020. The diploma thesis describes the situation on the vegetable market in the Czech Republic. The first part of the thesis monitors the development of sowing areas, harvest, consumption, consumer prices and the development of foreign trade of vegetables in recent years. The next part of the thesis deals with factors affecting shopping behaviour of consumers on the vegetable market. These consumers are further divided into individual segments by means of cluster analysis. Not least, the thesis also includes the research of Czech vegetable producers. At the end of the thesis are formulated recommendations for the consumers, producers and traders on the vegetable market