Komunikační mix vybraného podniku

Hlavínková, M. Communication mix of selected company. Bachelor thesis. Brno: Mendel University in Brno, 2020. The objective of this bachelor thesis is to propose a new communication mix in a selected company, which includes the assumed recommendations and their economic evaluations. Knowledge in the field of marketing communication and communication mix is presented in the theoretical part of the thesis. The new communication mix is created on the basis of gained knowledge, competition analysis and SWOT analysis. The proposed changes include an indicative budget and timetable for the next two years