Optimalizace prodeje produktů v podniku ABC

Vladimír, V. Optimization of product sales in the ABC company. Bachelor thesis. Brno: Mendel university in Brno, 2018 This bachelor thesis deals with the optimization of the product sales provided for the specific company situated in the social care area. In the literature overview there is mentioned analysis focused on product portfolio and the company in gen-eral. The own work introduces the ABC company and its surrounding area. That’s followed by analysis and models which evaluate actual competitive position of the company on the market and perspectivity of the product portfolio build. Main goal of this thesis is to create the most suitable design for the product portfolio which would increase the effectivity and financial stability of the company based on the results of the analysis and models