Spotřební chování na trhu s masem a masnými výrobky

Šajnar, J. Consumer behaviour on the market with meat and meat products. Di-ploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with consumer behaviour on the market with meat and meat products. The analysis of secondary data is focused on describing trends in production and consumption of these commodities in the world and in the Czech republic. Within this analysis the significant relationship between GDP per capita and meat consumption is proved and price elasticities for the Czech republic are estimated. Further, there are evaluated results of the primary research based on questionnaire survey, which provides more detailed information about consumer preferences and factors affecting their behaviour. The results are subsequently used for market segmentation and final recommendation for the entrepreneurs and consumers