Návrh marketingové strategie

Liszka, T. Marketing strategy. Bachelor thesis. Brno: Mendel University in Brno, 2019. This bachelor thesis is focused on a company that is starting out in the field of wedding cinematography. As a result, a concrete marketing strategy is suggested for the company. The strategy is based on marketing situation analysis and analy-sis of primary data. Based on these foundings a marketing strategy is created for every variable of the marketing mix. The thesis is split into two parts, literary re-search and the actual plan for marketing strategy. All terms and tools related to this work can be found explained in the literary research section