Marketingová doporučení pro podnikatelské odvětví dřevovýroby

Main objective of this diploma thesis is to showpossible shortcomings used inpromotion of companies inwood production and possibly also inimprovement of production activities inwood production.The main concepts of marketing, statistics and woodworking are described forthiswork. The whole work is based ontheevaluation of relevant questionnaire data, whichwas obtained from randomly selected respondents who had experience in purchasing products made ofwood. Subsequently, the generalization of the entire wood-processing industry is carried out. Appropriate marketing recommendations were subsequently made inpart of the discussion based on the findings from the wood-processing industry