Hodnocení kvality služeb v lázeňském cestovním ruchu

Profotová, K. The Evaluation of Quality of Services in Spa Tourism. Diploma thesis. Brno: Mendel University, 2019. The text describes the quality of services, satisfaction and loyalty. Spa tourism is also discussed here. Subsequently, the text focuses on quality and customers. The quality of services in Luhačovice Spa is evaluated in practical part. Furthermore, the dependence between quality factors, customer satisfaction and customer loyalty in Luhačovice Spa is examined. IPA analysis is also applied here and recommendations for spa facilities in Luhačovice are then deduced