Vplyv faktorov kvality destinácie na lojalitu návštevníkov mestských oblasti

Kačurikova, P. The Influence of Quality Factors on the Visitors Loyalty of City Areas. Diploma thesis. Brno: Mendel University, 2019. The thesis deals with the identification of the quality factors of the destination and the assessment of their impact on the loyalty of visitors to the urban area in the Czech Republic. Outside of this main goal, the satisfaction of visitors with individual quality factors as well as the significance of these factors in assessing the quality of the destination is examined in the thesis. The source of the data for this work is the primary marketing research carried out in the form of a questionnaire survey, followed by a multidimensional regression analysis in Gretl